Why Distribution Matters More Than Product
The graveyard of startups is full of better products that nobody heard of. Distribution , how you reach and convert customers , is half the company.
#marketing
Most non technical founders fall in love with the product.
Investors and operators fall in love with distribution.
“If you build it, they will come” is the most expensive lie in tech.
Why distribution wins
- Customers cannot buy what they do not know exists
- The first to a customer often wins, even with a worse product
- Distribution compounds , channels, SEO, brand, referrals
- A great channel can save a mediocre product; a great product cannot save zero distribution
The Peter Thiel rule
A real business needs a product people want AND a repeatable way to reach them. Half a company is not a company.