Fundraising & Capital
01

Should You Even Raise Money?

Venture capital is one financing path, not the default. Most companies that take it shouldn't have. Here's how to decide.

#fundraising

VC is a specific bet: you sell a chunk of the company in exchange for fuel to grow at a rate that returns 10x to the investor in under 10 years. If that's not your path, VC is the wrong tool , and an expensive one.

Raise venture capital if

  • Your business has a believable path to $100M+ in revenue.
  • Speed of growth is a real competitive moat (winner-take-most market).
  • The product needs significant capital before it can charge customers (deep tech, hardware, biotech).
  • You're willing to give up control and to sell the company on someone else's timeline.

Don't raise venture capital if

  • You can be profitable with $200K-$2M of revenue and want to keep the company.
  • Your market is real but capped at $20-50M annually.
  • You want lifestyle flexibility, optionality, or a slow build.
  • Your real reason is 'because that's what startups do.'
Bootstrapping is not failing to raise. It's choosing not to. Some of the best businesses ever built never took a dollar.