The Concepts

The Real Startup Stack

A startup is not just an app or a website. The real stack includes product, engineering, infrastructure, security, data, design, ops, hiring, marketing, finance, and leadership.

#operations

A startup is NOT just:

  • An app
  • A website
  • Some code

A real startup stack includes:

  • Product
  • Engineering
  • Infrastructure
  • Security
  • Data
  • Design
  • Analytics
  • Operations
  • Hiring
  • Marketing
  • Finance
  • Customer support
  • Sales
  • Leadership
The software is only ONE layer of the company.